2011年2月24日星期四

The Daily trialing to extend for 'several more weeks'

News Corp in a talk on Wednesday confirmed some expectations that it would extend trial periods for The Daily. Publisher Greg Clayman said that users would get extensions for 'several more weeks' to help accommodate the problems with the iPad app, including "stability issues" and other unusual behavior. He argued to paidContent that some of the problems would have been difficult to address without a wide-scale test.
He also mildly critized Apple's process for handling pre-release software. Testers have to have their devices individually registered and thus can't be checked in a large enough scale. Apple also explicitly forbids marking apps as betas or otherwise unfinished in the App Store. "There are no beta apps," Clayman summarized.

Another News Corp-backed service, Hulu, had the luxury of a web-based beta test that allowed widening the scale as much as was necessary. Clayman confirmed a delay from January 19 but said it was valuable time to get the app and service polished for the release.

"We were the first subscription service and that took a minute to get right with Apple," he said.

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