Verizon took a visibly different strategy than Motorola with its own Motorola Xoom ad. The promo drops the anti-Orwellian tones of the Super Bowl spot and instead suggests that being ensnared by technology is a positive. A passer-by grabbing a Xoom is promptly caught up by a pod that envelops him without warning.
"Grab it, and it grabs you," Verizon said about the ad.
The ad is more in the tone of Verizon's ads for phones like the Droid X, which also showed a cybernetic hijack, and has reinforced Verizon's emphasis on very aggressive, masculine ads to push its Android hardware. It also follows a pattern set during the original Droid phone commercials that briefly teased the coming of the device before showing the real product weeks later.
Both Motorola and Verizon are counting heavily on the Xoom launch as an important part of their strategy. The two depend heavily on each other for revenue and could see Motorola falter if its efforts making the Xoom aren't rewarded. Verizon is less dependent on the Xoom through its Galaxy Tab and iPad deals, but the high profile of the Xoom as its first Android 3.0 tablet has set expectations high.
The tablet is due to cost $800 when it ships February 24, but owners will have to pay for a month of 3G service before Verizon enables the Wi-Fi.
The ad is more in the tone of Verizon's ads for phones like the Droid X, which also showed a cybernetic hijack, and has reinforced Verizon's emphasis on very aggressive, masculine ads to push its Android hardware. It also follows a pattern set during the original Droid phone commercials that briefly teased the coming of the device before showing the real product weeks later.
Both Motorola and Verizon are counting heavily on the Xoom launch as an important part of their strategy. The two depend heavily on each other for revenue and could see Motorola falter if its efforts making the Xoom aren't rewarded. Verizon is less dependent on the Xoom through its Galaxy Tab and iPad deals, but the high profile of the Xoom as its first Android 3.0 tablet has set expectations high.
The tablet is due to cost $800 when it ships February 24, but owners will have to pay for a month of 3G service before Verizon enables the Wi-Fi.
没有评论:
发表评论