While News Corp.‘s The Daily hasn’t set the world on fire with as the first major “iPad newspaper,” the influence is clearly having its affect on other outlets. But more than that, newspapers, after sensing that Apple’s dominance isn’t going away, are also looking for ways to capitalize on the device’s popularity. Freedom Communications’ Orange County Registeris preparing to reboot its existing iPad app in the next few weeks with an emphasis on “iPad-first” and “iPad-only content.”
The OC Register did not release a specific date for the relaunched app.
The California paper’s new iPad app will be available on a free-trial basis for a “limited time.” After that, assuming it hits some unspecified audience targets, the app will shift to a weekly or yearly subscription model.
There was no word on what the price would be yet either. The company’s e-paper pay options include a prepaid 4-week subscription for $5.25 or yearly subscription for $65.00. Both subscriptions are prepaid and are automatically re-billed at the appropriate interval. Kindle OC Register subs are charged $5.99 a month for daily access on the Amazon (NSDQ: AMZN) device.
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