News : paidContent 2011, March 3, NYC: Quality, Quantity & Mass Content

In one of those timing-is-everything twists, we’ll be convening paidContent 2011; The Next Decade in Digitalon March 3 at TheTimesCenter in New York just one week after Google’s “farmer” algorithm tweak shook up the mass content space—and our first panel takes on that very topic. The rise of mass content operations has resulted in companies trying to go against the tide while using many of the same tactics and most—like Demand Media, for example—claim quality as a goal. When a business can be damaged by a flick of the Google (NSDQ: GOOG) algorithm and when everything is SEOd to the max, what’s the advantage of mass content?

Those are some of the questions Larry Dignan, Editor-in-Chief, ZDNet & SmartPlanet will address with his panel:
Chris Ahearn, President, Reuters (NYSE: TRI) Media; Luke Beatty, VP & GM, Yahoo! (NSDQ: YHOO) Contributor Network / Associated Content; and Lewis Dvorkin, Chief Product Officer, Forbes Media. As is the case with all our events, paidContent 2011 isn’t top down—attendees are participants, so bring your questions and insights.

Some of our other speakers include: Arianna Huffington, Co-Founder & Editor-in-Chief, The Huffington Post and Tim Armstrong, Chairman & CEO, AOL; (NYSE: AOL) Lauren Zalaznick, Chairman, Entertainment & Digital Networks/Integrated Media, NBC Universal (NSDQ: CMCSA), kicking off the day; Nick Denton, Founder, Gawker Media;Dan Rose, VP, Partnerships & Platform Marketing, Facebook;Greg Clayman, Publisher, The Daily—and our lunchtime Q&A speakers, Joel Hyatt, Executive Vice Chairman & Co-Founder, Current Media and Keith Olbermann, Chief News Officer, Executive Producer and Host, Current TV. You can check the event site to see the full agenda and speaker list.