Do you have interest in alcohol on the television?So do your children.
And they make a big impression on your kids. Alcohol ads have become entertainment in their own right. One of the most popular plot lines for teen movies is scoring alcohol for a party. There are even mobile apps centered on drinking. It’s nearly impossible to undo all this influence, but you can try to balance it with honest discussions about drinking and by keeping an eye on what’s influencing your kids.
Alcohol companies also target teens by using new media that’s interactive, including social networks, viral videos, mobile cell phone updates, and downloadable apps. The viral nature of the Web allows advertisers to reach kids directly with an addictive game or funny video — and in ways that kids may not recognize as advertising.
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