The Red Colour Of Fisher Price Is Coming

The Red Colour Of Fisher Price Is Coming

Do you remember the blue piece of it?No,it doesn’t matter.I will help you recall your memory.

Fisher Price, I’ll be bound. In fact, I wouldn’t be surprised if they’ve copyrighted that precise turquoise, that tomato red, and that gradually-turns-yellow white. We all grew up with it; I understand that certain pieces change hands for hundreds of dollars, not to kids but to nostalgic adults; and Toy Story 3 brought the FP telephone back to the forefront of all our consciousnesses.

Mer and Alkalay have used that universal familiarity in ‘Raw Edges’, a project where the colours lead you to believe the items are plastic. Get close up and you’ll see that they are high-spec beech wood.

Most interestingly, they say that their pieces have ‘Alice in Wonderland’ qualities as the scale of our childhood toys, now dwarfed by adulthood, regain some of their stature in this sympathetic environment. I guess there’s also a message about landfill versus biodegradable materials somewhere in there.